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THE BLACK JACK VALENTINE DINNER ON FEB 14TH 2012 TARGET - consumers
INTRODUCTION
Activations have become one of the strongest tools to bond with Consumers by brands in recent times. Relationships are also some of the most powerful socializing forces in a culture. Activations sell images, values goals and concepts of who we are and who we should be. Informed choice is based on information, Activations therefore are vital conduits for that information between product and consumer. Creating Awareness is a sustaining factor for any product and therefore considerable effort is put into place to plot strategies that would place a product in the present day competitive environment. In this regard we have designed a special package for VALENTINE DAY Feb. 14th 2011 to commemorate and share love with one another, its tagged “BLACK JACK”. We have realized that most brands are looking for opportunities to showcase their appreciation to their esteemed consumers and here on this platform we are offering you the opportunity to show how much you care.
This programme “BLACK JACK” would be held on 14th February 2012The theme for the day would be “SENSITIVITY”, how sensitive are we to our partners needs, how does our core emotions about people betray our personalities, how does our needs find fulfillment, in being with people, doing the things we enjoy privately, indulging in our senses of taste, smell, sight and touch, how do people get to know each other and get used to each others personalities, personality types and their preferences for company or being by themselves, what do people view as love, love for cars, for people, for babies, for husbands, for wives, girls friends, boy friends and how they celebrate their intimate moments what is considered pleasurable to them and the essence of being in love for them. STRUCTURE OF THE PROGRAMME The programme would be a BLACK TIE DINNER which would kick off at 5pm and end at 11pm,to make the event exciting we have designed a game show, an average of 30 couples would be invited, ranging from 18 - 35 years old. The brand would be positioned during the event as one who cares a great deal about the emotional satisfaction of its consumers, it would be reflected as a brand that brings joy to its consumer and the promotional materials for this special edition would carry the name of the brand. Also during the course of the programme, the name of the brand would be mentioned often as one who made the programme possible, all this we believe would be value added for the Brand. SPONSORSHIP We want to make the consumer feel appreciated on VALENTINES DAY, hence we propose the following items to you for sponsorship:
TOTAL : N865,000 Most Brands are encouraged to participate in this event as there is great mileage to be received from the angle of Brand Emotional Connect.
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