Presents

THE NOW GENERATION “BE INSPIRED” PROJECT

ABSTRACT

The youth market is a very important demography. Thus any organisation that is eager to positively affect their Brand(s) competitive strength, revenue and profit must constantly adopt new ideas that will enable them connect appropriately with this hip market segment. We are hereby pleased to introduce to you; THE NOW GENERATION “BE INSPIRED” PROJECT – A 2 Day All Youth Event.

EXECUTIVE SUMMARY

It is an undeniable fact that "Creativity Sells" and this is why most Organizations and Industries of the twenty-first century increasingly depend on the generation of innovative ideas for effective Marketing and Brand Advertising purposes. At Brand World Media we understand this need and recognize the abounding opportunities for creative content production. However in an age where people consume media through a variety of channels it is
pertinent that we are able to come up with unique Ideas that will not only help communicate the ideals and values of your Brand(s) resoundingly in the minds of its target audiences, but ideas that will ;
 Positively affect your brands competitive Strength, Revenue and Profit.
 Actively engage your target audiences with the aim of deepening loyalty.
 Increase the perceived value of your Brand(s).
 Build lifelong affinity for your Brand(s)
Thus after duly examining the various Brand Advertising Contents available today, we are confident that our proposed service will effectively create a platform for your Brand(s) to achieve highly visible results through a Youth Oriented Content Tagged: THE NOW GENERATION “BE INSPIRED” PROJECT.

2, THE NOW GENERATION “BE INSPIRED” PROJECT| A BRAND WORLD MEDIA PRESENTATION.

IDEA AND OBJECTIVES

IDEA:
The Nigerian Youth possesses an adventurous spirit, is dynamic and always ready to embrace change. This may very well explain why they are selected and utilized as target markets for most organizations offering (product). Thus considering the fact that the members of this group enjoy being entertained and are better attached to visual an artistic displays, our concept, THE NOW GENERATION “BE INSPIRED PROJECT”, has been designed as a 2-Day event (over the weekend) that will include;
 A Motivational Interactive Session where participants will be encouraged to
develop their talents.
 A Novelty Football Match, and
 A Social Networking Party
The essence of designing the concept in this manner is to stimulate and arouse the interest of our target audience whilst creating an appropriate atmosphere for effective market communication. This will undeniably ensure the success of our Brand Marketing and Media Campaign, which is expected to serve as a communication system that will enhance promotion of your brand among the average Nigerian youth.

OBJECTIVES:
Through our proposed Idea your organization will achieve the following;
 Create a new and improved image for your brands amongst a viable segment of the Nigerian market.
 Efficiently communicate (promote and sell) your offering to the market.
 Adequately reach out to a much larger audience as all activities during this proposed project will be recorded and aired on National TV.
 Effectively enhance your brands competitive strength and increase revenue.
 Improve your organization service delivery through actively engaging the consumers and personalizing your brands name etc.
 Increase your share of the market.

3, THE NOW GENERATION “BE INSPIRED” PROJECT| A BRAND WORLD MEDIA PRESENTATION.

ACTION PLAN:
Positioning of a product is a thing of the mind and when approached appropriately, enables an organizations product occupy a unique place in the mind of the consumers. However the success of any positioning plans largely depends on its ability to stimulate and arouse the interest of its target audience. Thus owing to the fact that a large proportion of our target audience/market has a passion for entertainment and are better attracted to visual/artistic displays, we have designed an awareness stimulation plan that will create a compelling desire for our brainchild –THE NOW GENERATION “BE INSPIRED” PROJECT, which will invariably assist position your brand(s) name appropriately in their minds.

PROJECT SUMMARY:
1. EVENTS CONTENT
DAY 1: MOTIVATIONAL/INTERACTIVE SESSION
The Now Generation “Be Inspired” Project will kick off with a Motivational/Interactive Session where participants will be encouraged to take action in relation to their dreams and aspirations. This will include talks by guests from different walks of life. In other words, this session will be crafted in form of a symposium/workshop where young entrepreneurs who have been able to successfully carve a niche for themselves, will be present to inspire and motivate participants

SPECIAL GUEST OF HONOR:
DAY 2 NOVELTY FOOTBALL MATCH/AWAWARNESS CAMPAIGN:
A large proportion of our young ones have a passion for one form of entertainment or the other and messages conveyed through entertaining platforms are better absorbed and easily recalled. Thus in order to appropriately achieve the objective of this project, we have designed a Novelty match where our two major sponsors will have a team of young Nigerians as their players. These teams will be dressed in your brand jerseys’ and then later on, there will be a club party where participants get to network with their pairs.

2. MEDIA COVERAGE
We have established relationships with various media houses who have promised their support to give the event maximum coverage, which will include;

4 THE NOW GENERATION “BE INSPIRED” PROJECT| A BRAND WORLD MEDIA PRESENTATION.
i. Pre Event Publicity: Jingles for the line up of events will be aired on TV, Radio and The Internet.
ii. Coverage of the Conference and Novelty Match will be exclusively covered by Monster Music, Galaxy TV, Brandworld TV Show, Event Made Easy, Market Point, The Metropolix, TVC, Xcite TV, Papaz TV and some host of others will be covering the events.
Basically we guarantee that the event will enjoy maximum media coverage, which will be good PR for your Brand(s).
3. INVITATIONS/ATTENDANCE/PARTICIPATION
Participants will be drawn from major cities in the six geo political zones of the country, namely; Lagos, Abuja, Port Harcourt, Enugu, Ibadan and Kano. However in order to be selected interested youths will have to send their details via a special number code, which will be procured for the purpose of the project and the more the number of text messages being sent, the more the persons chances of being a part of the project.

CONCLUSION
The benefits of developing and maintaining a strong brand name is that it leads to an improved corporate image and builds a healthy sales pipeline. Thus through innovation a business organization is able to sell the benefits of its brand(s) to a much larger audience in the most efficient manner. In view of this a large number of organizations have began to adopt new advertising trends in order to position their brand(s) effectively in the minds of prospective and existing consumers Undeniably through the help of our brain child, THE NOW GENERATION “BE INSPIRED” PROJECT, your organization will effectively communicate its products to consumers nationwide in the most pocket friendly manner.