BRAND WORLD MEDIA

Brand World Media - Cont.

• • Feature Stories – We will create feature stories for you in partnership with our media partners.  This will increase awareness for your brand and related activities.  Interviews and Press Conference – We will help to organize interviews / press conferences to help actualize your objectives. Sponsored Event – We will set up a screening system that will synchonise your corporate goods and objectives with all events you are to support. This will enable you to develop a positive image. Our strategy to attain your PR goal is,
  • Create a PR Audit – This will give a comprehensive view about the perception of your brand, (internal and external) the strength and weakness, e.t.c. This will enable us to develop a public relation plan. It may be done quarterly, or yearly. Public Relation Plan – Is the comprehensive plan that will enable you achieve your PR plan.     
  • Below are the latest trends developed for effective brand activations:

  • Four New Ps

    • Personalization: It is here referred customization of products and services through the use of the Internet. Early examples include Dell on-line and Amazon.com, but this concept is further extended with emerging social media and advanced algorithms. Emerging technologies will continue to push this idea forward.
    • Participation: This is to allow the customer to participate in what the brand should stand for; what should be the product directions and even which ads to run. This concept is laying the foundation for disruptive change through democratization of information.
    • Peer-to-Peer: This refers to customer networks and communities where advocacy happens. The historical problem with marketing is that it is “interruptive” in nature, trying to impose a brand on the customer. This is most apparent in TV advertising. These “passive customer bases” will ultimately be replaced by the “active customer communities”. Brand engagement happens within those conversations. P2P is now being referred as Social Computing and is likely to be the most disruptive force in the future of marketing.
    • Predictive modeling: This refers to algorithms that are being successfully applied in marketing problems (both a regression as well as a classification problem).
    • Our realization is that activations and context marketing is now the most cost effective and result oriented method to interface with consumers.

      We then aim to develop creative concepts that would take your brands and place them directly in the hearts of the consumers.

      There are specific Events we have developed such as  THE NOW GENERATION:BE INSPIRED EVENT,CELEBRITY FANS CONNECT, ICEBERG,CLUB ACTIVATIONS AND THE BLACK JACK SERIES,and other activation based events that are tailored specifically to align with your brand promises.
      Traditionally, marketing communication practitioners focus on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message quast delivery throughout an organization. Many trends in business can be attributed to marketing communication; for example: the transition from customer service to customer relations, and the transition from human resources to human solutions. In branding, opportunities to contact stakeholders are called brand touchpoints (or points of contact.) Marketing communication is concerned with the general behavior of an organization and the perceptions of the organization that are promoted to stakeholders through these touchpoints.
      Marketing communications is focused on product/produce/service as opposed to corporate communications where the focus of communications work is the company/enterprise itself. Marketing communications is primarily concerned with demand generation, product/produce/service positioning while corporate communications deal with issue management, mergers and acquisitions, litigation etc.
      Brand is not what you think it is. Your perspective is important, but it’s not the brand. Think of brand as equivelant to reputation. You can influence yours, but ultimately it exists in each of the minds of those with whom you interact.
       Successful leaders know that brand is a powerful tool you can use to clarify your approach, align your business and shape the way everyone perceives what you do and what value you offer.
      Who cares about brand?
      You do. We do. Everyone does.

    • The Organisation has Clara Chinwe Okoro as the Chief Operating Officer:
    • MANAGEMENT
    • Clara Chinwe Okoro, COO
    • B.A Education, Unilag, 1990 / Gulf Oil Co Ltd  1990-1992,
      Afprohand Nig Ltd, 1992-1995 / MC&A Advertising 1995-1996 / Ziess Limited,          1996-2003
      Brandworld Media    2003-2009
    • Dr Ken Onyeali Ikpe, MD /CEO Mediacom,
      Chief Consultant/Chairman.

      Mr Richard Idahor, Head,Marketing, De-United Foods
      Executive Board Member.