ICE MAGAZINE

 

 Insight
                  
For most organizations, their Brands are their single most valuable asset. Satisfying customer’s needs with good brands is the life-blood of any business.

ICE magazine is set to provide stimulating leadership discourse in the area of branding and positioning,for young people, which is of major interest to brand managers,decision makers in corporate & national strategy, marketing, advertising and Public Relations practitioners.

The debut this  year of ICE Magazine is to now consistently track the way and manner in which young people consume brands. ICE is beaming its searchlight on Africa for that purpose.

From a global perspective Africa has been described as a key growth region for many global brands, its time we really take a closer look at
Young people and their habits with brands and how these powerful indices affect the development and growth of brands and businesses in Africa,.This has brought us to the realization that this unique market has to begin to design its new blueprint to becoming an independent market region on its own.

We propose to have SMIRNOFF ICE  tie in with the debut Cover of the new ICE Magazine, our thinking is that SMIRNOFF ICE epitomizes the brand quality a lot of young people aspire to, it is seen as cool and the aim of ICE Magazine is to tap into the aspirations of Young people and their obsessions with brands.

 

ACHIEVE FEROCIOUSLY WITH THE YOUTH TARGET BRAND MARKET

In a country with a population of about 140 million, over 50 million of whom are between the ages of 12 and 34 years, young people are poised to become the most influential demography, not just in terms of population culture trends but in terms of value to organization’s bottom line and brand salience.
 
ICE Magazine, a platform  from Brandworld Media, designed specifically to track how young people consume brands,Nigeria’s first,  a nexus on Brands relationship with Youth, unconditionally offering  the required connection between the youth platform and the market. It is breezy in style and no-holds-barred in presentation, offering the fine details of youth brands preferences, product information, fashion, entertainment, and lifestyle opportunities. It is a unique platform, which expresses the fun, hopes, aspirations, and great expectations including the frustrations facing the Nigerian and ultimately African youth in understanding what brands and branding is all about.
 
Brandwold Media has within its over nine years of leadership in the Brand Media market, become Nigeria’s flagship brand platform innovator in its niche market, including winning awards which includes Best OOH Media Reporting, APCON Billboard award 2009 and Recognition Award 2009 by Social Enterprise Report and Awards 2009.

ICE would be circulated in all the first generation universities including over 70 campuses covering public and private universities, polytechnics and monotechnics;  and in  major cities across Nigeria and would also be circulated in all the major branding events where Brandworld is accredited,such as CANNES LIONS, NEW YORK COUTURE WEEK,LONDON ADVERTISING WEEK,SPOT SCHOOL AWARD,ITALY and in the United Kingdom, where the head office of Brandworld Media is located.

The true value of ideas lies within fresh and rational thinking, at ICE magazine, we develop new and concrete ideas that go far beyond our client’s expectations. We offer our Clients a bundle of benefits—value for money, print quality and impactful colour including razzmatazz.
 
Key Benefits of Launching ICE’S First Cover Page
ICE  shall seek to achieve the following objectives among others:

  • Ability to use our skills to position your brand SMIRNOFF ICE as a key aspirational brand for youths  in Africa.
  • Create and develop your brands image to gain the competitive advantage
  • Develop successful brand strategies through ICE Magazine for long-term success
  • Enhance your brand value for long-term benefit
  • Forge strong brand relationships with young people to gain the competitive advantage
  • Leverage on your brand iconic positioning to increase profitability
  • Overcome the challenges in directly placing your brand in a social culture context.
  • Proudly Africa the new consciousness, see young Africans raise your brand to an Iconic Status.

 

OUR THREE WAYS SERVICE OFFERING  


 
1. ADVERTISING — This is uniquely targeted at reinforcing a strong youth affinity with a winning brand. An experience with ICEs magazine is sure to elicit real excitement on the Brand Way of Life. Our advertising service which includes all types of print advertisement are provided as follows,
Monthly
Quarterly
Annually
 
2. SPECIAL EVENTS/EDITORIAL COVERAGE — We offer photo and editorial coverage of special events such as: Corporate events, product launches, parties, and activities that effectively connect the youth across the campuses and across Nigeria as a whole.
 
3. RETAINER SHIP —ICE advertisement and editorial support for an agreed period of time not only guarantees consistent quality coverage of brands but also ensures that customer enjoys certain editorial concessions
Quarterly—Negotiable
Annually—Negotiable